The Sims has come a long way since its early 2000s launch. What began with pixelated, stiff people and basic furnishings and fashion has grown into an expansive virtual world with changing weather, occult creatures, the long-awaited curved walls, and increasingly imaginative gameplay. With so much new Sims 4 content being released, it’s no surprise that it’s also sparked something else: the rise of the influencer era—or more specifically, Sims 4 content creators.
These digital creatives fill our YouTube feeds, stream builds on Twitch, and keep us company during bath time or late-night scrolls. Whether it’s cheats, game reviews, or gorgeous building tutorials, these Sims 4 builders are the heart of the community.
So, who are the creators to watch this year? We’ve rounded up three of the most entertaining, soothing, and inspiring Sims 4 content creators of 2025. Plus, we’re presenting a special award to the top builder of the year.
3. lilsimsie
When it comes to Sims 4 gameplay and building content, lilsimsie (gallery id: lilsimsie) is basically a household name. Known for her humourous personality and giant scale building challenges. Kayla charms viewers with her endearing and quirky commentary. She’s become one of the most influential Sims 4 builders on the platform.
Her videos range from fun renovation challenges and save file overhauls to heartfelt legacy gameplay. She’s famous for her shell challenges that bring the entire community together and for turning even the most awkward EA lots into works of art. lilsimsie doesn’t just grow her own audience she supports and contributes creative content to the entire Sims 4 community.
If you’re a fan of functional, charming builds and a creator who feels like your best friend, lilsimsie is a must-watch.
2. Caryn and Connie
Twin sisters Caryn and Connie (gallery id: carynandconnie) have carved out a unique space in the Sims 4 content creator world. These two are pure joy to watch—constantly laughing, lightly bickering, and always challenging each other with ridiculous and fun build prompts. They also always teach their viewers useful tips and tricks to improve their building gameplay.
They’re best known for their creativity and chaos, having designed everything from a train station café, a fisherman’s village, and even a fully playable Sims 4 waterpark. Their playful, sibling energy gives each video an unfiltered charm that keeps audiences engaged—and giggling. They rose in fame quickly and continue to engage and kidnap viewers with their entertaining personalities and unique dark academia builds. They’re the unspoken plant moms of the Sims 4 creators.
Oh, and did we mention? They’re the proud inventors of the viral Whalebert trend, proving that even a random whale statue can become an icon in the Sims 4 world. If you want creative ideas and a good laugh, add these two to your feed immediately.
1. Syd Mac – Top Sims 4 Builder of 2025 Award Winner
Taking the number one spot on our list and the recipient of the Top Sims 4 Builder of 2025 Award is the ever-enchanting Syd Mac (gallery id: sydneymacoretta). Syd is a long-standing powerhouse in the Sims 4 community, known for her serene videos, stunning creativity, and jaw-dropping builds. Her content goes beyond just building homes—she builds dreamlike landscapes. Every build has its own unique sparkle and some of her ideas are simply out of this world. She’s an out of the box Sims builder with some of the most unique and pretty builds on the gallery behind her belt. From whimsical treehouses and sunsets themed castles to sprawling schools and thematic neighborhoods, every project feels like it came straight from a fairytale.
Most recently, Syd has started transforming Newcrest into a full-on fairy village in anticipation of the highly anticipated Sims 4 Fairy Pack. Her attention to detail and her ability to blend fantasy with realism set her apart from other creators. She also consistently labels which packs she’s using, which is a huge bonus for players trying to recreate her work.
With her calming ASMR-like voice, viewer-focused community engagement, and next-level creativity, Syd Mac isn’t just a builder—she’s a dreamsmith.
Top Sims 4 Builder of 2025: Syd Mac (aka Sydney Macoretta)
Awarded for her exceptional creativity, magical vision, and dedication to her fans, Syd Mac is the undisputed queen of Sims 4 building this year.
Final Thoughts
As the Sims 4 continues to evolve with fresh packs like the Sims 4 Fairy Pack and increasingly rich gameplay mechanics, it’s these content creators who keep the spark alive. They challenge us to build better, think creatively, and most importantly—have fun.
Whether you’re building your dream home, creating a supernatural storyline, or just looking for good vibes and building inspo, following creators like lilsimsie, Carrie and Connie, and Syd Mac will add magic to your game and joy to your screen.
Ready to be inspired? Load up The Sims 4, hit that build mode, and let these incredible creators lead the way.
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